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Setting up an eCommerce website is one thing; getting it to rank high on Google is a whole different story. For you to increase the sales in your online business, you will need SEO. With that said, there are a lot of things about SEO for eCommerce websites that you have to know. There are tricks and tactical tips that you will require to be one step ahead of your competitors. In this case, your website has to rank high so that the intended consumers discover your products.

The truth is you won't run short on tutorials with information about SEO and what to do. However, this informative article will give you a better understating of SEO, especially if you are a newbie, and the tips to do successful SEO optimization for your eCommerce website.

What is SEO and why do you need it?

I believe SEO is not something we are unfamiliar with. If you run an eCommerce website, then you definitely know a thing or two about SEO. SEO or rather Search Engine Optimization is basically a way in which people make their website more discoverable and ranking high in the search engines, notably Google.

SEO works to increase site traffic and sales because potential customers are able to find your website easily. For instance, when a customer searches particular terms on Google related to your brand or products, there is a great chance they will come across your website and buy from you. Do you see what I am talking about? SEO is definitely good for your business, no questions.

During tough times like these, when people are batting the COVID-19 pandemic, online businesses are the ways to go. As a matter of fact, in the past few months following the commencement of the coronavirus, many people have turned to eCommerce sites for their shopping needs. Therefore, if you are not ranking that well in the search engines, you are definitely missing out on a lot.

It’s important to understand that there are already well-established online giants such as Amazon who are waiting for you on the competition line. But this shouldn’t intimidate you because like I said, there are SEO tips and tricks that you can follow and eventually emerge a winner. For you to win in SEO and beat the competition here are some guidelines on what to do;

Keywords are critical

Don’t relax yet if your website is ranking on the first page of Google. You probably have a long way to go especially if you’re not ranking for the intended results. For instance, you might be ranking high on Google for keywords that don't particularly receive a lot of traffic. This means that even though your site might have made it to page one, the traffic and sales conversion is still low. Therefore, your business will not be benefitting in any way.

Ensure you conduct efficient keyword research. Take your time and don't be in a hurry. Choose keywords that are easy to rank, have fairly good search volumes, and will increase your conversion rates within the shortest time possible. This begs the vital question, how exactly do you find the best keywords?

Amazon is literally the best place for you to do your keyword research. This is because many people who search for things on amazon have the intention to buy. You can also use your competitors who have a high ranking to get some notable keyword ideas. But remember; don’t just pick keywords from amazon and your competitors’ sites blindly. Understand the buyer intent and possible search volume before settling for particular keywords.

Be in the right place

I had mentioned that SEO is all about making your website more discoverable to potential customers. What does this mean? People search for various products online and make purchase decisions based on that. Therefore, eCommerce site optimization is not enough. It's important that your flagship products and brand at large rank high in the search engines. But remember, we are not simply talking about just any search engine but Google. At this point, you must already know the power that Google holds in the global search. Strive to be on page one of Google so that your potential customers can easily discover your eCommerce website. 

Produce value-rich content

Once you already have your target keywords, the next step is to create an informational blog that will help you start ranking. You can use the keywords to come up with topics that will answer the questions that buyers have in mind. In fact, many consumers like to learn more about a brand through blog posts than anywhere else. It enables them to engage with the brand. Also, create long and value-rich blogs that will keep people on the page reading keenly to the very end. Believe it or not, this will help you rank higher.

Make your site lightning fast

When talking about SEO and conversions, site speed is critical. If someone clicks on your website, and it takes too long to load, the potential customer will promptly abandon it and look for something else. Why does speed matter in eCommerce SEO? Google recently announced that page speed would be taken as a consideration in ranking especially for mobile searches. Get fast, and your conversions and sales will be higher than high.

The website should be mobile-friendly

Nowadays, a huge number of people prefer to do their online shopping via mobile devices. Hence, don't let the opportunity to increase conversion rates pass you by. Make your website mobile-friendly so that it's easily accessible on a smartphone or tablet. It should have a responsive design that will not frustrate potential customers. Furthermore, you stand a better chance to rank higher on Google if your website is perfectly optimized for mobile.

Get high-quality backlinks

Backlinks are typically referred to as the optimal ranking signals in Google. This is because they increase the credibility of your website hence making your pages rise up the ranks. Consider partnering with renowned influencers and bloggers within your niche. With that said, ensure only the high-quality sites are linked to your website.


SEO might seem like a complex and extremely difficult approach, but the benefits you gain from it definitely outweigh everything else. SEO will make your eCommerce website better than it has ever been by not only increasing your sales but also making your products and brand more discoverable.