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Setting up a new e-commerce website is no longer a problem. Technology has made it really easy nowadays, but the real hassle is driving traffic on it as the competition is very strong. However, it is not just about driving random traffic; it is about attracting the right kind of people who are actually interested in what you are offering. 


Increasing the right kind of traffic to a new website is a challenging task, nevertheless. But you do not have to worry about it. Having a massive ad budget is not recommended at the earlier stages. All you have to do is follow the given tips in order to generate traffic on your e-commerce website because giving up is not an option at all. 


Build a customer base

Every person visiting your website is not going to buy something. Only a fraction of people are actual customers. However, the important thing here is to engage every person who is visiting and remain in contact with them. Keep them updated about your stock improvements and newly added items. Let them know about your sales and attract them with lucrative offers. 


The mode of communication does not have to email. You can build a list of people over WhatsApp, Facebook Messenger, and Email, etc. It is a hectic but rewarding process. You can ask the people visiting your website to subscribe to your newsletter or email updates, and this way, your userbase will grow, and you will attract more traffic to your e-commerce website.


Write about popular products.

Publishing content about the in-market things helps in attracting people to your website. Search about the products that are currently popular selling on your website and write useful blog posts on them for your e-commerce store. A well-written description post about a product can help you attract more and more customers towards buying it. 


Apart from writing, you can also link reviews from YouTube, tutorials, and various other informative articles from different websites on that specific product page. This will help your product sell better, driving more people towards it with a contribution towards Search Engine Optimization (SEO) of your website. 


Search Engine Optimization (SEO)

 Playing around with SEO is very important for generating traffic for your store. SEO is actually a marketing gimmick that helps you optimize your website's content in such a way that if someone searches about some specific term on any search engine like Google, your eCommerce website is going to appear on the top level and will attract more users. 


It is crucial to optimize the content on your eCommerce store for different keywords that come in top Google search terms. In that way, your website will appear on the front page and will generate more clicks. 


Arrange a Giveaway

One of the most popular ways of getting traffic on your eCommerce store is by arranging a giveaway. It will not only help you in attracting customers, but it will also boost your brand, will get you more subscribers, and gather more followers on social media. 


Everyone loves a freebie, and they are ready to do anything for it. You just need to use that fact to your advantage. To be eligible for your giveaway, you can ask them to like your page on social media, invite some friends, and subscribe to your newsletter. Doing this is not a big thing for people who want to enter the giveaway, but this data will prove very much beneficial to you as it will help you grow enormously in a matter of days. 


Focus on your marketing

Effective marketing is the backbone of any online business. You need to advertise your content and your eCommerce website on multiple platforms in order to generate more traffic and build a strong market presence. The more people know about your products, the more traffic you will generate.


There are several ways of marketing. One way is to run ads through various social media websites such as Facebook, Instagram, and Pinterest. These website charges as per your desired reach of the audience, and they market the ads based on the likes and dislikes of the users. For example, if someone likes a lot of eCommerce website pages and visits them, then that user will be shown your ad in order to attract him to visit your online store. Such targeted marketing proves much beneficial in growing your customer base and generating traffic. 


Focus more on creating short videos about your content and store instead of writing content and posts. People tend to prefer watching a short 20 30s video over reading a 2 3 min long blog post. You can better advertise the product and highlight it by making a video and uploading it on social websites. 


Gather Feedback

Gathering feedback from the customers is going to help you in improvements as well as posting various surveys and polls is going to attract new people towards your website as people love to express their views. 


Using widely popular survey-creating tools, you can create surveys or run some polls on your website in no time. At the end of survey completion, you can offer discount vouchers as well attracting more and more people to come to your website and fill them. 


In the ever-growing market of online eCommerce stores, you need to keep yourself on the top if you wish to earn right from it. The first step to achieving this objective is generating traffic on your website. 


It takes some time for people to build their trust in a new eCommerce website. With the aforementioned tricks, you can attract more customers to your store and create your strong presence in the market. All you need to do is to use smart working techniques in order to survive in this competitive eCommerce market.