SEO or search engine optimization is a lucrative way to have increased traffic on your page and maximize your brand value. It does not comprise of a few tips and bits rather a careful collection of best practices that should be followed for refining any digital platform whether it is a blog, eCommerce store, or any other website.

The following article jots down some best practices of SEO that can result in good viewership, decent digital authority, and website ranking:

Find your best keywords:

Look into the phrases and keywords that are highly anticipated by the audience and can improve the ranking. The keyword research could be carried out using Keyword Difficulty Tool. Using these primary target keywords in three different places is one of the essential SEO practices. These places are:

Title: The title tag should clearly indicate what the blog is about. Hence, the primary keywords should be included in the title tag so that a reader could sense the content from it.

URL: Including keywords in the URL of the page can significantly contribute to the incoming traffic. This also makes URL SEO friendly.

Headings (H¹): If your blog has multiple pages, every page should have a heading. Add your keywords to the headings. It is recommended that do not use keywords on a page more than once. It overstuffs your page with keywords.

In addition to these places, using keywords in the following places can also contribute valuably in bringing good readership:

·        Including primary keywords on Meta title (the headline that appears first as the page opens).

·        Using the primary keyword in an image alt tag. This sends information to search crawlers about the page and also describes the image if the graphic doesn’t load.

·        The first paragraph should have keywords in it so that by having the first read that the readers would get the relevant and unique content that they are looking for.

Keyword density: Do not overload your blog or article with keywords. The keyword density should 2% of the total content.

Secondary Keywords: In addition to primary keywords, certain keywords can provide extra context about your page. These are secondary keywords. The use of secondary keywords can provide extra signals to search crawlers.

Longer Content:

One of the best SEO practices is creating content that contains all necessary information regarding the topic. The content has more than 50 words is expected to attract more readership. A recent content research case study by Backlinko states that “Long-form content gets an average of 77.2% more links than short articles. Therefore, long-form content appears to be ideal for backlink acquisition.” Thus, it provides more organic results.

           Longer content ensures the stay of the audience on the page for a longer time that improves the ranking of the site. A content answering all the queries regarding the topic allows the page to get to the root of search intent. But creating longer content does not mean repeating the information or fluffing it with irrelevant detail. Include only appropriate content answering the pressing questions with meaningful and credible insight.

Links:

Adding links is considered to be one of the crucial best practices of SEO. By providing the link you do not give the reader a dead end which would have compelled one to go back to or click the exit link. However, the links should not be embedded every now and then. Rather employ them smartly.

Internal Links: Add internal links to other pages of your website. They help users to navigate the information and sends signals to search engines. Embed these internal links using target keywords of the page as an anchor text. As shown in this picture:

External Links: Adding external links makes your page part of a wider digital arena. Include the external links of credible websites that add to the value of your content. The vice versa of this contributes to increase in ranking markedly. The high-quality sites linking back to you provide an extra incentive. Hence, a good SEO practice also includes developing a strategy for attracting backlinks. 

Other link tips to bring value to your business:

·        Add social media links to your website.

·        Write the address of your website on the footer of the site

·        Create accounts on a platform relevant to your business.

·        Do not add broken links to your site that gives a negative outlook to your site.

·        Remove links of your site from low-quality websites.

Readability:

The Web content is all about readership. Hence, it is important to ensure the good readability of your content. Use simple language that is relevant to the repertoire of the field of topic.

The web is a place for everyone. It is not an academic journal that requires a high-end language. Hence, your content should be written in language as easy as possible that an eighth-grade pupil can understand it.

Fast Loading:

No one would want to stay on a page that takes too long to open. They would most likely switch to some other site. Hence, the loading speed is a crucial ranking factor. Following tips can help to increase the speed of your page:

·        Use a CDN that loads the page through a local server

·        Use compressed images with small size as big images take time to load.

·        Use lazy-loading

·        Use an optimized theme

Use HTTPs:

Using HTTPS ensures the encryption of information from the server to the receiver. If your page does not have an HTTP you can buy it through different packages. It is a one-time investment that would help you to go a long way.

Wrapping Up

 A good online presence requires a good deal of SEO practices that can help to attract a good yield of traffic and increase the web ranking of your site. The mentioned SEO best practices would help you achieve a good number of visitors and increased readership.